The recent incident of Indigo reminds us of the need for exercising caution and restraint in running an operation in a factory or in a service sector like Airlines. In such a lifeline of an industry, the risk assessment needs to be far more vigilant and awareness of risk mitigation procedures. A business turning a blind eye is vulnerable in the long run. A CEO cannot work only to please the promoters and investors.
We had seen earlier that Sahara,Jet Airways and King Fisher got into different version of risk and the basic reason for their failures was a poor assessment of debt servicing and greedy promoters. ‘One cannot eat more than that can be chewed’ is an apt proverb that describes these case studies that made the lenders and investors poor with liabilities and litigations. Another glaring case study is the failure of Future retail group that borrowed more than it could re-pay and the business didn’t anticipate the risk of a new selling model – on-line sales that Amazon & FlipKart pioneered in India. The boards of these companies ignored their role in protecting the investors and customers and fell prey to the hypes surrounding the short lived successes of these airlines. The watch dogs of the government, the regulating bodies,turned other side and let the promoters have their own ways. The control mechanism woefully failed.
Another recent case study is that of Byju that was among the pioneers in online tutoring model but fell short of preference solely due to it becoming financially unviable and a loss making start-up venture. High profile advertising, heavy expansion across the country and the low cost competition aping the model.
An operation in a factory or a service line is capable of with standing a certain limit with a tolerance factor and stretching it both on financial and humanitarian fronts is inviting big trouble that cannot be undone overnight and calls for rebuilding absorbing the fianancial loss and losing the goodwill of customers.


